Developed as part of a college group project, this comprehensive marketing plan focuses on revitalizing the branding and promotional strategies for Deli Bar(n), a family-operated restaurant. The project includes a detailed SWOT analysis, customer personas, content pillars, and a marketing plan designed to enhance the restaurant's online and offline presence. Key initiatives include website development, social media engagement, and hosting community-centric events like live music and trivia nights. The owners had their own logo created, and we aligned all other aspects with their vision.