This college project involved creating a comprehensive marketing strategy for Burn Cycle & Fitness, a local fitness studio specializing in cycling and yoga. The proposal focused on enhancing the studio's brand visibility and engagement through targeted social media analytics, promotional campaigns, and business-to-business networking. Key elements included a detailed target market analysis, actionable recommendations for social media improvements, and creative ideas for promotional items like branded yoga mats and workout gear. This project also introduced a marketing calendar, proposed budget, and partnership opportunities to help the business thrive in its community​.